The coverage also changed over time. At the beginning of the war, the coverage was mostly sympathetic to Israel and highly critical of Hezbollah. On July 30, the day an Israeli air strike on the Lebanese village of Qana killed 27 civilians, the trend started to reverse (see chart "A" in Chart 1.3 below). By the time Hezbollah scored a direct hit on Kfar Giladi on August 6 (B) killing 12 Israeli soldiers, media coverage had shifted; the press became more neutral in its coverage of both the fighting and the politicians on both sides. This change was in Lebanon's and Hezbollah's advantage. Overall coverage of Israel remained positive, but not as much as at the start of the conflict. This was the Qana-effect.
Three other events registered as significant in the coverage: August 12 (C), the day the UN Security Council adopted resolution 1701; July 20 (D), a day of unprecedented violence and bloodshed on both sides; and July 25 (E), the day following an Israeli air strike that killed three UN peacekeepers in south Lebanon. By the end of the war in mid-August, the press declared Hezbollah the winner of the conflict (click on chart 1.3 for more details).
The main five events mentioned are marked in the following chart.